Microwave Component Sources...........Covering the Southeast
                                                                                                                            

Your Subtitle text

Marketing Strategy

For our Perspective Principals

Microwave Component Sources business base is made of both defense/military and commercial customers.  Major customers such as DRS Tactical Systems, Lockheed Martin, Raytheon, Harris, and Northrop Grumman project much of our defense/military activities.  And sales activities with commercial applications in wireless, medical, electronic subassemblies, and industrial controls, account for a well rounded customer base.

Personnel Qualifications and Sales Philosophy:

With extensive background in microwave / electronics industry and sales representation experience in selling complete systems, subsystems and components, our principals are assured of a complete sales activity.  We know the key decision makers at our major and other covered accounts, giving us a unique insight into their requirements and decision making process.  Based on our rapport with those people and having a long relationship, which cannot be easily duplicated by company direct sales personnel, we position our principals in a direct line for business opportunities.

Given a choice, we spend our sales time with design engineers and engineering managers, although we are equally at ease with buyers and purchasing managers, depending upon how the company is organized.  We have up to date contact information and the latest "telephone books" for major accounts and we make it a priority effort to meet new engineering and purchasing personnel to promote represented lines. 

Communication with Principals:

 We believe in frequent, frank and open interchange with those we represent and are especially responsive to principal requests.  We work hard and expect to be treated fairly.  We work with people who share our philosophy in these matters and frankly, are interested in long term relationships with our principals.  We are in business for the long run -- customers stay and are loyal to us -- our obligation is to support our customers with quality products, which are shipped on time and meet agreed specifications.

Web Hosting Companies